Discovery Channel

Discovery Channel focused primarily on popular science, technology, history, archeology and nature documentaries, reaching 3 billion subscribers in 220 countries worldwide. And Asia’s first Discovery Channel retail store in Ocean Park Hong Kong received a great response. Also they worked together with KFC to launch 2 promotions in China which became a hot topic. And the Discovery magazine and other publishing also make Discovery to become a benchmark of knowledge.

Also, the first Discovery Adventures Moganshan Park has launched in April 2016, located in Anadaman Moganshan Resort China, covers approximately 1 million square meters space, to establish a real Discovery world.

The high-end kids branding Discovery Kids, its Discovery Kids Curiosity Center combines the unique brand curriculum and the science

learning experience specially developed by US authorities, provides the children in China a new “Education + Entertainment”learning model and the learn with fun experience.

Established since 1996, Animal Planet is the TV channel under Discovery Channel with animal as main character in the world . The products just like apparels, store value cards etc have been launched into the market, which are derived from the concept of animal kingdom miracle.

Originated from Discovery Channel, Discovery Expedition (DX), has opened more than 170 specialty stores in China since the year end of 2013, to sell DX outdoor casual wear and travel goods, which attracts a lot of outdoor fans in China.

PPW丨Markrting Innovation with Licensing