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Ryan's World

Do you know Ryan?
Ryan is the most popular kid in the world...ever! Ryan's megahit YouTube channel, Ryan's World, generates over 1B global views every month and helped to create his top-selling Ryan's World toy line and the Emmy nominated show Ryan's Mystery Playdate on Nickelodeon.

What is Ryan's Mystery Playdate about?
In Ryan's Mystery Playdate, Ryan, his parents and animated friends work together to complete unique challenges and unlock mystery boxes that contain hints to help him discover who his mystery playdate is. The series encourages physical play, models positive family relationships, and features a creative problem-solving curriculum.In2020,Ryan's Mystery Playdate was the #1 show on TV for kids 2-5.

How popular are they?
As of May 2021,Ryan's YouTube channels have over 46M subscribers and are regularly viewed over 1 billion times every month - over 64B times in total! One of the channel's videos, titled as Huge Eggs Surprise Toys Challenge, has over 2 billion views,making it one of the 60 most-viewed videos on YouTube.

Can you tell me one interesting thing about Ryan's World?
With everything from toys, to apparel, to food items and even toothbrushes,Ryan's products have been one of the top 3 brands for kids 3-5 for over 2 years in the US.

PPW丨Markrting Innovation with Licensing