Bored of Directors, beyond the wardrobe.
An apparel collaboration extending into the store, with Bored of Directors artwork across displays, walls, and a colourful spiral staircase.
An apparel collaboration extending into the store, with Bored of Directors artwork across displays, walls, and a colourful spiral staircase.

Bored of Directors and 361° launched an apparel collaboration in the fourth quarter of 2023. Character artwork extended beyond the clothing into retail displays and campaign content.

Checkerboard floors, oversized character panels, and bright display areas carried the artwork through the store. A colourful spiral staircase made the interior part of the collaboration, with spaces for visitors to explore and take photographs.

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