A global creator. A new audience
PPW supported MrBeast's launch on Douyin, introducing his content to audiences in China through localised distribution.
All work
MrBeast
Douyin followers in the first 24 hours
PPW supported the launch through creator localisation and distribution on Douyin.
Reaching viewers in China
A creator's international audience does not automatically carry across to a new platform. PPW's role centred on bringing MrBeast's content into a local viewing environment through his Douyin launch.
Content as the starting point
The launch formed part of PPW's work with international creators, connecting content with local distribution and opportunities for audience development.
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