Building a franchise beyond the screen
As master licensee for Greater China, PPW helped develop Peppa Pig across consumer products, publishing, and live entertainment.
All work
Peppa Pig
Peppa Pig books sold in China
Publishing formed part of the wider franchise programme that PPW helped develop as master licensee for Greater China.
A broader presence in children's lives
Peppa Pig's development in China extended well beyond its animated stories. Licensed products, books, mall appearances, and stage shows gave families different ways to spend time with the characters.
A programme across categories
PPW's work brought licensing partners and commercial activities into a wider franchise programme. Publishing, merchandise, and physical experiences each contributed to Peppa Pig's presence in the market.
A long-term view of brand development
The project illustrates the scope of franchise management: developing opportunities across categories while responding to the conditions of a local market.
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