Film fandom, at promotional scale
PPW delivered an international Pepsi promotion built around Star Wars, combining entertainment licensing with the practical demands of a consumer campaign.
All work
Pepsi × Star Wars
Covered by the Pepsi × Star Wars promotion
PPW delivered promotional execution for the international programme.
A collaboration across markets
The programme brought Star Wars into Pepsi's promotional activity, including character cap toppers in Japan. Its international scope made coordination and product delivery central to the work.
Part of PPW's foundation
The campaign reflects PPW's origins in promotional marketing and the delivery experience behind its development into brand management and licensing.
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