Moomin
Tove Jansson's stories of friendship, freedom, and life in Moominvalley.
Characters & entertainment
All brands
Created in Finland, Moomin combines literary storytelling with a distinctive illustrated world. Its characters approach life with curiosity, kindness, and independence. That sensibility carries into publishing, fashion, homeware, food and beverage collaborations, and physical experiences.
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Enquire about this brandMoomin worldwide
US$820m+Moomin global sales in 2022
Brand-wide sales reported by Rights & Brands.
Source: Rights & Brands
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