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Moomin in everyday life

Fashion collections, café spaces, collectibles and a city lantern festival. A selection of collaborations that bring Moomin into different parts of everyday life.

POP MART Moomin character figurines arranged in a miniature landscape

Collectibles · Global

POP MART

Moomin and friends, reimagined as POP MART collectibles.

Selected collaborations

Fashion leads the collection, alongside places to visit and products to take home.

MO&Co. Moomin campaign with a model wearing a red character T-shirt beside Moomin

MO&Co.

Fashion · China · 2026

Gentlewoman Moomin fashion campaign

Gentlewoman

Fashion · Thailand · 2026

Pomelo Moomin graphic T-shirt campaign

Pomelo

Fashion · Thailand · 2026

Zara Moomin fashion collection

Zara

Fashion · Global · 2025

The Moomin Café storefront at Coco Park in Shenzhen

Coco Park Moomin Café

Café · Shenzhen · 2025

An illuminated Moomin festival landscape in Taichung Central Park

Taichung Lantern Festival

Public experience · Taiwan · 2026

Taichung City Government reported more than 6.55 million visits to the 2026 Central Taiwan Lantern Festival over 16 days. The total covers the whole festival.

Starbucks Moomin collection with drinkware, bags and plush accessories

Starbucks

Drinkware and accessories · Thailand · 2025

A Snufkin bridge and Moominhouse environment in the anniversary exhibition

Moomin 80th anniversary exhibition

Exhibition · 2025

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