Familiar characters. Shared understanding.
Character-led public programmes that invite families to learn and play, with activities around inclusion, education, and wellbeing.
All work
HKJC × Mr. Men Little Miss
Learning through play
Since 2022, PPW has partnered with the Hong Kong Jockey Club and Mr. Men Little Miss on public programmes about inclusion, education, and wellbeing. Familiar characters give families a way into subjects that can be difficult to discuss.
At the Hong Kong Book Fair, the collaboration brought these themes into interactive games, storytelling sessions, and character-filled booths.
Taking the conversation into the community
The programme extended beyond the Book Fair to Ocean Park and the Star Ferry. Later activities included ADHD awareness events at North Point East Coast and Cheung Sha Wan Promenade, bringing opportunities to learn and participate into public spaces.
Build a programme people can take part in
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