SHO-CHAN in everyday life

Convenience-store collections, café collaborations and live events carry SHO-CHAN into shops and shared experiences.

SHO-CHAN event installation at Festival Walk in Hong Kong

Mall event · Hong Kong · 2024

Festival Walk

Selected collaborations

A selection of retail, food and beverage, fashion and event collaborations.

SHO-CHAN 7-Eleven stamp redemption campaign products — 7-Eleven
Stamp redemption · Hong Kong · 2025

SHO-CHAN Catalog fashion collection — Catalog
Fashion · Hong Kong · 2024

SHO-CHAN 1011 SIP TEA pop-up café — 1011 SIP TEA
Pop-up café · Hong Kong · 2023

SHO-CHAN Nescafé promotional campaign — Nescafé
Promotion · 2025

Group photograph at SHO-CHAN Run 2025 — SHO-CHAN Run
Community event · 2025

SHO-CHAN installation at THE ONE in Hong Kong — THE ONE
Mall event · Hong Kong · 2025

Next projectPepsi × Star Wars

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