EN / CN

BMW

Do you know BMW?

BMW is one of the largest and most recognizable luxury car brands in the world. With millions of BMW vehicles on the road today, it's almost impossible to drive around town without seeing a decent amount of their cars. It's arguably one of the best-known German car manufacturers in the world.

In what way does BMW connect with people?

Positioned in the premium segment, BMW features luxurious, cutting-edge products that heighten and enrich the BMW brand experience. The unique assortments appeal to a diverse, worldwide target audience who values distinctive and elevated design.

What kinds of collaborations are especially suitable for BMW?

In order to deliver the exclusivity and refinement that BMW consumers expect, BMW Lifestyle cooperates with best-in-class partners in every category. Passion and commitment for sophisticated design, modern living and technical innovation are the cornerstones of shared success.

How popular is BMW?

BMW is always in the top 10 of car brands in the world.

Can you tell me one interesting thing about BMW?

Many people believe the BMW logo is a stylized propeller. But the truth is a little different.The key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW.


PPW丨Marketing Innovation with Licensing 粤ICP备18119379号-1