The Moomins were created by world famous Tove Jansson, the Finnish-Swedish writer and artist, since 1945. The Moomin family and their friends live an adventurous life in the idyllic and peaceful Moomin valley in harmony with nature. They are a family of white and roundish trolls with large snouts.
The Moomin-books have been translated into more than 50 languages and the TV series has been broadcasted in more than 100 territories, has always been concerned by loyal fans. In addition, the high-end brand image of the Nordic style of the Moomin family is loved by fans of all ages and presented to customers through different products and promotional activities.
In early 2019, Moomin Valley Park, the first Moomin theme park in Asia, was completed in Japan and became a pilgrimage site for Moomin fans. The Moomins will launch a new series of animated series " Moominvalley", which will be bound to push the popularity of the Moomins to a higher level.
2020 is the 75th anniversary of the Moomins and will surely continue to be the focus of the market!