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The Beatles

Do you know Beatles?
The Beatles were an English rock band formed in UK in 1960. The group, whose best-known line-up comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr, are regarded as the most influential band of all time.

Why people love the Beatles?
Their messages of love and peace still resonate with us. Many of their lyrics are closely related to us, our lives and our ideals. Their classic tunes transcend time.

What kinds of collaboration are especially suitable for the Beatles?
Targeting mid-to-high-end brands, it has cooperated with different well-known brands to launch co-branded products including clothing and accessories, For example. The well-known fashion clothing brands in Greater China such as Stayreal, d'zzit, and SELECTED have launched co-branded collections that have set off a classic wave again with The Beatles!

How popular are they?
Time Magazine named them among the 20th century's 100 most important people. The Beatles are the best-selling music act of all time, with estimated sales of more than 600million units worldwide.

Can you tell me one interesting thing about Beatles?
After Paul's “Penny Lane” became popular, the real Penny Lane sign in Liverpool was constantly stolen. Then, the locals had to paint the street sign on a nearby building instead.

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