Do you know The Laughing Cow®?
The Laughing Cow® was born in 1921 in France and it is the world's famous processed cheese brand. In 2021, The Laughing Cow® is celebrating its 100th anniversary, a great opportunity for our brand to celebrate the power of laughter and its positive impact on our lives.
How does the brand connect with people?
Sold in 120 countries across 5 continents, the brand offers 110 different recipes of cheese to satisfy the local needs of its consumers. “Laughter" is part of the brand’s DNA, our laughing icon inspires its consumers to choose to laugh at life.
What kinds of collaboration are especially suitable for this IP?
We invite partners to discover and share our brand values of positivity, conviviality and humor.
How popular is The Laughing Cow®?
Laughing Cow cheese is the world's 7th most popular cheese brand. The brand is 100years old and still laughing!
Can you show me some highlights about The Laughing Cow®?
In 2009, the Laughing Cow's house (La Maison de la Vache qui rit®) was built in the Jura region of France. It is a place for all kinds of people where it is easy to reconnect with one's childlike soul.
