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Masha and the Bear

Do you know Masha and the Bear?
Masha and the Bear is a Russian animation brand over 10 years, which is about a retired circus- Bear settles into the woods for a peaceful and quiet new life, until he meets an adventurous little girl- Masha.

In what way does Masha and the Bear connect with people?
Masha and Bear's relationship is similar to real parent-child life, that's easy to resonate with families; the story is all around appealing humor, is loved by many parents, children and even youngers.

What kinds of collaboration are especially suitable for Masha and the Bear?
Since the core audience of Masha is 3 to 6-year-old children, we always welcome for licensing cooperation discussion for any children-related product development and campaign.

How popular are they?
YouTube accumulated views has reached 85 billion, and keeps growing by 1 billion monthly.
one single episode got over 4.1 billion views, even breaks Guinness World Records!

Can you tell me one interesting thing about Masha and the Bear?
Masha enjoys the time with Bear, but seems that Masha loves to play with Rosie most, and even treats her as the most precious baby!

PPW丨Markrting Innovation with Licensing